Majority of farmers require more knowledge and skills about better
and
improved farm techniques for increasing agricultural
productivity. This calls for bigger role for efficient and effective
agriculture extension. The method of providing extension service
through different forms of mass media is quicker, low cost,
group-approach based and effective.
The Directorate of
Agriculture Information, Agriculture Extension Wing of the
Agriculture, Department, Government of Sindh, is keeping up the
tempo of disseminating better agricultural technologies through main
media outlets viz. Radio, Television, other audio visual aids and
publications.
The
technical scripts, messages and slogans prepared by the experts of
Agriculture Research, Agriculture University, Agriculture
Engineering and Water Management, Agriculture Extension, Livestock
and Fisheries Wings are edited, simplified and passed on to farmers
through mass media.